Leading Custom Cable & Wire Solutions Provider Enters 2017 with Digital Facelift
Boston, MA – Today, Global Interconnect, Inc. (GII), a rapidly growing custom cable and wire manufacturer specializing in custom engineered solutions for critical devices, unveiled a website dominated by new media video with an artistic edge. The primary purpose of the new website is to foster more effective communication with our current customer base and to share innovative engineering solutions with the marketplace. The site will foster a dialogue between GII engineers and other leading innovators seeking to improve the quality and reliability of eagerly sought solutions by an exploding medical device industry.
In 1995 Stephen Bates, CEO, founded GII and purchased the domain name “globalinterconnect.com”, thus making GII’s original digital footprint. GII has relied heavily on an extraordinary sales team to grow the business, which is responsible for 21 years of consistent growth including record sales numbers in 2016. In January of 2016 the company committed to focus efforts on a digital marketing narrative to match the medical device industry’s prospected growth over the next decade. A new Marketing Manager was hired and together with the GII team, and a new 17-point growth strategy plan in place, the new website took shape. “Today digital marketing is an absolute necessity for GII to get in front of the right medical device OEMs and high-end industrial companies that need solutions now, this new website will play a key role for GII’s growth moving forward”, Bates exclaimed.
To increase prospects and expand the digital footprint, GII plans to execute consistent digital marketing campaigns across social platforms, industry publications, and use the new website, and its video heavy content, to optimize the traffic. The contents of the website include a modernly unique design with easy-to-use navigation, new video content including a sleek intro, new images throughout and a new interactive blog with up-to-date information about GII and the industry. “So often timing is the most crucial part of our business, this effort will reduce that occurrence.”
About Global Interconnect: GII is a team of engineers providing custom cable and wire solutions based outside of Boston, MA. Founded in 1995 GII has consistent revenue growth supporting some of the world’s leading medical device and high-end industrial companies. You can learn more about our products and solutions by contacting Colin Angle, Digital Marketing Manager, at (508) 563-6306 EXT 122 or by going to our new website: www.GlobalInterconnect.com.